BUSINESS / EXECUTIVE
COACHING :
RISING TO THE NEXT
LEVEL
"Many of the World's most
admired corporations, from GE to Goldman Sachs, invest in coaching. Annual
spending on coaching in the US is estimated at
roughly $1 Billion Dollars." ― Harvard Business Review .
Even modest improvements can justify hiring a business coach.
A reasonable investment in getting a competent coach for an executive who has
responsibility for tens of millions of dollars is a sound business decision .
“Business coaching is attracting America ’s top CEOs because,
put simply, business coaching works. ” - FORTUNE Magazine
Xerox
Corporation carried out several studies on coaching. They determined that in
the absence of follow-up coaching to their training classes, 87% of the
skills change brought about by the program was lost.
In a survey carried out by Right
Management consultants in America , 86 percent of
companies said they used coaching to sharpen skills of individuals who have
been identified as future organizational leaders.
"The business demand for coaching is nearly
doubling each year. " ― Business Wire
Business / Executive Coaching is for you , if :
§
You are a top
executive in a Company or Organization interested in taking it to the next
level .
§
You are a team
leader or senior executive interested in taking your team performance to the
next level .
§
You are an
executive interested in improving your performance in the organization and
building your career .
§
You are an NGO ,
or a freelancer , or are engaged in any business activity , and are interested
in improving the results that you are producing now .
Executive Coaching , when undertaken , benefits you in
many ways :
§
Every area of
your activity is put under the magnifying glass . There will be review and
fresh thinking on past trends , present activities and future aspirations .
§
There will be
flashes of inspirations , fresh ideas , deep understanding and new directions .
§
With new results
in sight action-plans will be finally drawn to move on to a higher level .
§
The Return on
Investment is usually Very Very High .
The Coaching Methodology is a step-by-step , deep and
meticulous process . It is best described as stated below :
The three chief steps of
coaching are generally known as :
§
EXPLORATION
§
REALIZATION
§
ACTION
Normally the following six
areas of activity are put under the scanner :
§
HR &
PERSONNEL
§
FINANCE ( Use of
internal resources )
§
MARKETING (
Making use of external resources )
§
OPERATIONS
§
R&D
§
MANAGEMENT (
Checking that the other five areas of activities are performing at an optimum
level )
For each area of activity
discussed above , the following aspects are looked into :
§
CENTRAL VALUES
§
VISION
§
CENTRAL GOAL
§
STRATEGIC TARGET
§
RESULTS PRODUCED
§
LEVEL OF
SATISFACTION
§
BLOCKS
As understanding grows and
insights occur , the following steps are taken :
§
SWOT ANALYSIS
§
CHANGES AND
OUTCOMES DESIRED WITH 360 DEGREE COVERAGE IN LIGHT OF NEW UNDERSTANDINGS .
§
CRITICAL OUTPUTS
.
§
PLAN OF ACTION .
§
SUCCESS CRITERIA
.
Using coaching , instead of
sending executives and managers to seminars twice or thrice a year , can be
more beneficial as well as less expensive .
Executives , unless coached ,
seldom reach their maximum capabilities.
Therefore it is discreet to
have a competent executive coach by your side to build your business as well as
to have a rewarding personal life at the same time .