AN EFFECTIVE FORMAT TO DELIVER A BUSINESS PRESENTATION
by S. K. SENGUPTA
by S. K. SENGUPTA
STEP 1 : Plan a formal and
effective opening to your presentation .
STEP 2 : (a) Give an outline
of your entire presentation in a picture form . Be creative for that . (b) Now
give a Punchline to your audience ,
which should be simple , eye-raising and should hit the bull’s-eye of the purpose of your speech .
STEP 3 : Next , tell the audience
What Is In It For Them . Tell them how going through the presentation is going
to immensely benefit them . For that you have to look at your presentation from
their point-of-view .
STEP 4 : Now deliver your
presentation point-by-point , section-by-section . The presentation has to be
sober and professional , yet full of showmanship and enchanting . Show them
something interesting and appeal to natural human emotions . You must know how
to drive home your central points .
STEP 5 : (a) Now summarize your
main points . (b) Also sum-up the benefits that are going to occur to the
audience .
STEP 6 : (a) Now repeat the Punchline . (b) Finally appeal to the
action that you want your audience to initiate .
A great presentation does not
just happen . It is a matter of art and techniques , and demands a great deal
of sensitive hard work .
